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Samsung · 2024–26 · Public case study

Making Gallery search work for people

Gallery search worked when you knew the filename. It failed when you only knew what the photo was of.

photos from a rainy walkmatching photo
10% → 18%
search adoption, an 80% lift
+40%
average query length
+14%
Gallery click-through
Watch Galaxy Watch8 health on YouTubeWatch Gallery, Galaxy S25 on YouTubeHow Samsung transformed photo searchingGalaxy AI is coming to Galaxy Watch

How people searched

People do not search their own photos the way they search the web. They search for an occasion, a person, or a place: a sentence rather than a keyword. Adoption sat at 10% because the product only rewarded queries the system already understood.

Query decomposition

We used an LLM for query decomposition, so a natural-language sentence could be broken into the attributes the index held. Average query length rose 40% once it worked. People started asking for what they meant instead of guessing at keywords.

Putting the right result first

Retrieval alone did not move click-through. AI-powered top hits and most-relevant ranking lifted Gallery click-through 14%, because the right photo needs to be in the first row, not merely in the result set.

Gallery and Health

The pattern carried into Samsung Health. GenAI-led health scores and wellness tips lifted app usage 10%, and search and discovery across Gallery and Health together delivered an 8% lift in weekly active users.

Working at scale

This shipped to a device base measured in hundreds of millions. Adoption moves slowly at that scale. Lab accuracy does not tell you whether people changed how they search.

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