Replacing a single lender
Samsung Finance+ relied on one lender. That limited approvals, conversion, and the markets we could enter.
- +15%
- sales conversion
- <30 sec
- offer time, from days
- 10% → 22%
- repeat-customer share, in 4 months
Work that holds up in the real world
Product decisions, evidence, and the limits that matter.
$1.5M out of the support bill, with CSAT going up
Airtel served 300M+ subscribers on $18B of revenue through costly human support. The brief was simple: reduce cost without lowering the experience customers came for.
- $1.5M
- saved annually
- +10%
- tribe-wide CSAT
- +15%
- agent response speed
Making Gallery search work for people
Gallery search worked when you knew the filename. It failed when you only knew what the photo was of.
- 10% → 18%
- search adoption, an 80% lift
- +40%
- average query length
- +14%
- Gallery click-through
Making the case for Brevo's customer data platform
Brevo had not chartered a CDP. I found the opportunity, made the case layer by layer, and built the tribe that shipped it.
- +$10M
- ARR (15%+ revenue lift)
- 3 squads
- 25 engineers, 3 PM reports
- ~90K
- unified profiles resolved daily