About Aadhar
Working philosophy
I started as a Java engineer at EdgeVerve in 2009, building text-analytics tooling for some of the largest retailers in the world. I moved into product in 2017 and haven't looked back, though the engineering years still pay for themselves every time I have to argue with a staff engineer about what is actually feasible.
I work where products touch money, identity, or risk: device financing, KYC, fraud, and customer data. Mistakes are expensive and often slow to surface, so I care more about measurement than demos.
For the past three years, I have shipped generative AI to large consumer bases: an agent co-pilot for a 300M-subscriber telco, LLM search on Galaxy phones, and semi-autonomous marketing agents on a $1B+ financing platform. The model is rarely the constraint. The evaluation loop is.
The through-line is that I like problems where the feedback is slow and expensive, because that is where measurement earns its keep and where most teams quietly guess instead.
Career
Samsung Research — Senior Product Manager Feb 2024 – Jul 2026
Led the Samsung Finance+ platform tribe — 20 engineers, 3 data scientists, 2 UX — and Samsung's AI search & discovery work across Gallery and Health.
Airtel India — Senior Product Manager Jan 2022 – Dec 2023
Led the Customer Service Tribe (10 engineers, 2 data scientists, 2 UX) across 300M+ subscribers.
Support workBrevo — Lead Product Manager Jan 2021 – Nov 2021
Promoted inside 14 months. Built the CDP tribe: 3 squads, 3 PM reports, 25 engineers.
CDP workBrevo — Product Manager Nov 2019 – Dec 2020
Identified the customer-data-platform opportunity and pitched it from scratch.
CDP workSwym Corporation — Product Manager — first PM Sep 2018 – Oct 2019
Grew the merchant base 60% to 6K merchants and $500K ARR.
Knowlarity — Senior Product Manager Sep 2017 – Jul 2018
Cloud telephony, now Gupshup. Lifted call volume 20% to 2.4M/day.
Product Sales · Account Management · Product Engineer: Started as a Java engineer at EdgeVerve (then Infosys), 2009–12. MBA at SIBM Pune, 2012–14.
Toolkit
Generative AI
- AI evals & benchmarking (LLM-as-judge)
- Agent harnesses — MCP, skills, planning loops
- RAG systems
- Guardrails, error recovery, regression monitoring
- A/B testing for model-driven features
- Prompt & context engineering
- Python · ML clustering
Identity & risk
- Identity resolution & KYC
- Fraud detection & risk scoring
- Data governance & GDPR
- Retention tiering & PII classification
Product leadership
- Vision & roadmap
- P&L ownership
- Executive stakeholder management
- Hiring and managing PMs (3 direct reports)
- Tribes of up to 25 engineers
Craft
- SQL · BigQuery
- Mixpanel · Amplitude · PostHog
- Braintrust
- Figma · Linear · Miro
- Claude Code · Cursor · Lovable · Replit · n8n
Practical details
- Looking for
- Staff / Principal PM — AI-native product or platform
- Location
- Amsterdam or Berlin first; open to London and Dublin
- Start date
- Immediately — no notice period
- Work authorisation
- Indian national; needs sponsorship (Dutch HSM permit / German EU Blue Card)
- Time zone
- IST (UTC+5:30), relocating
- Certifications
- GenAI Product Strategy & Product Strategy (Reforge) · Certified Scrum Master
- Education
- MBA, SIBM Pune · B.Tech Computer Science, JIIT Noida
Get in touch
For a role, a case walkthrough, or a useful comparison of notes.
Email Aadhar