Replacing a single lender
Samsung Finance+ relied on one lender. That limited approvals, conversion, and the markets we could enter.
- +15%
- sales conversion
- <30 sec
- offer time, from days
- 10% → 22%
- repeat-customer share, in 4 months
Product work, systems, and writing
Led $1B+ device-financing platform in 18 live markets, brought LLM search to Galaxy phones, drove experimentation culture and built the evaluation loops that keep AI features honest after launch. My experience spans across consumer, fintech and B2B SaaS domains.

Samsung Finance+ relied on one lender. That limited approvals, conversion, and the markets we could enter.
Airtel served 300M+ subscribers on $18B of revenue through costly human support. The brief was simple: reduce cost without lowering the experience customers came for.
The companies pulling ahead are not waiting on a smarter model. They noticed the bottleneck was never the model — and that since they fixed it, it has moved twice more. — Aadhar
How we structure context across short-term reasoning and long-term storage in agentic loops. Defining the boundaries between RAG, vector stores, and persistent world models. — Aadhar
Reinforcement Learning from Human Feedback isn't just a technical training phase; it's the new "User Research". How to structure human feedback loops to align agentic outputs with product outcomes. — Aadhar
A meal generator that explores how small models handle hyperlocal preference.
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